About Us

Questions or Concerns?

Please email retail@visittampabay.com if you have any issues with the online store. Our team will respond as soon as possible within normal business day hours (weekdays, 9am - 5pm). 

 

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Who We Are

The vibrant, urban heart of Florida’s Gulf Coast beats boldly in Tampa Bay. Visit Tampa Bay combines adventure with a laid-back vibe to create travel experiences that are uniquely Tampa Bay. As a not-for-profit, private 501(c)(6) corporation accredited by Destinations International’s Destination Marketing Accreditation Program (DMAP), we collaborate with hundreds of partners to share Tampa Bay’s story with the world.

Tourism in Hillsborough County generates $6.0 billion in visitor spending, resulting in a total economic impact of $9.5 billion and supporting 61,667 jobs. This tourism activity produced nearly $1.5 billion in government revenue — including $691 million in state and local taxes—saving each county household $1,200.

We are supported in part by Tourism Development Collections gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising, and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.

 

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Unlock Tampa Bay Visitors Center

Located on the ground floor of Tampa City Center, the Unlock Tampa Bay Visitors Center offers the perfect souvenirs crafted, written, or whipped up by local artisans and authors. Stop in for insider knowledge and pick up a Tampa Riverwalk Attraction Pass for discounted admission to some of Tampa's most unique attractions.

Unlock Tampa Bay Visitors Center
201 North Franklin Street, Suite 102
Tampa, FL 33602
Phone: (813) 223-2752

Store Hours: 

Monday - Friday:
8:00am - 6:00pm

Saturday:
10:00am - 6:00pm

Sunday:
11:00am - 5:00pm