Questions or Concerns?

Please email retail@visittampabay.com if you have any issues with the online store. Our team will respond as soon as possible within normal business day hours (weekdays, 9am - 5pm). 


Who We Are

Visit Tampa Bay, Hillsborough County’s official destination marketing organization, encourages adventurous travelers to unlock our destination’s trove of unique treasures. We are a not-for-profit 501 (c) (6) organization that works with more than 750 partners to tell the world the story of our home – the hip, urban heart of the Gulf Coast of Florida.

The tourism industry is a significant driver of Hillsborough County's economic development. The $3.6 billion in visitor spending supports a total of $5.6 billion in sales across the county, these sales create more than 48,000 jobs with associated incomes of over $2.1 billion. Aside from jobs and income, Hillsborough residents benefit from tourism due to the $347 million it generates in state and local taxes revenues.

We are funded in part by Tourism Development Collections (aka the bed tax) gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.


Unlock Tampa Bay Visitors Center

When in Tampa, stop by our Unlock Tampa Bay Visitors Center for information on Tampa Bay from knowledgeable visitor information counselors and shop for unique gifts and souvenirs to commemorate your trip.

Tampa Bay Visitor Center & Gift Shop
201 North Franklin Street, Suite 102
Tampa, FL 33602
Phone: (813) 223-2752